Digital Marketing
Digital marketing encompasses various online strategies and tactics aimed at promoting products, services, or brands to target audiences through digital channels.
Service Provided
Search Engine Optimization (SEO):
On-Page Optimization
Optimizing website content, meta tags, and structure to improve search engine visibility and rankings.
Conducting keyword research and implementing targeted keywords to attract organic traffic.
Off-Page Optimization
Building high-quality backlinks from reputable websites to improve domain authority and search engine rankings.
Engaging in outreach campaigns, guest blogging, and social bookmarking to increase website authority.
Pay-Per-Click Advertising (PPC)
Google Ads (formerly AdWords)
Creating and managing pay-per-click (PPC) campaigns on Google Search and Display Network to drive targeted traffic and conversions.
Optimizing ad copy, keywords, and bidding strategies to maximize return on investment (ROI).
Social Media Advertising
Running paid advertising campaigns on social media platforms such as Facebook, Instagram, Twitter, and LinkedIn to reach specific audience segments.
Targeting ads based on demographics, interests, behaviors, and custom audiences.
Tools Used
Google Analytics
Google Search Console
Moz Pro
Google Ads
Microsoft Advertising